Lindsey Bly

Senior Product Marketing Manager

Lindsey is a Senior Product Marketing Manager at Okta where she helps organizations leverage Okta products to solve business problems. Lindsey has nearly a decade of SaaS experience spanning consulting, strategy, operations, and go-to-market. Prior to joining product marketing, Lindsey was on Okta's product strategy team where she led market research, validation, and long term product strategy.

Follow Lindsey Bly

How to Deliver Great Customer Experience Into the Future

Last year, we learned how to manage uncertainty. Physical distancing, health and safety requirements, and disrupted supply chains have all determined how we’ve lived, worked, and interacted with each other. And it’s only reasonable to expect an increased reliance on digital interactions even after the world returns to “normal.” The past year has…

Scaling to Meet Demand: Why Customer Experience Needs Modern CIAM

Throughout the pandemic, offline channels have been especially vulnerable to uncertain demand, shifting safety guidelines, and economic pressure—and as a result, customer experience (CX) now largely belongs to the virtual world. However, as customers and citizens rely increasingly on digital and remote operations, organizations will be challenged…

For Better Customer Experiences, Evolve and Deliver with Speed

Throughout COVID-19, businesses have not only had to manage immediate disruptions—they’ve also had to try to anticipate what’s next. The pandemic has upset supply chains, restricted in-person services, and bottlenecked customer interactions on online channels. But with chaos, there’s often opportunity to be found. When it comes to digital customer…

Keeping Up with Customer Experience in 2021 and Beyond

2020 was a pivotal year, with COVID-19 profoundly changing the ways we live, work, and transact. And in many industries, the trends brought on by the pandemic—physical distancing, limitations on non-essential services, and new health and safety regulations—will only continue to define how businesses operate. Supply chains, for instance, have yet…

The Journey to CIAM Maturity: With Modern Customer Identity, You Can Meet Customers Where They Are

Most businesses are accustomed to supporting internal stakeholders in accessing workforce applications and company data, but what happens when secure access needs to be extended to customers? Building customer-facing apps that can be brought to market quickly and scaled effectively is a major undertaking. A key component of this is identity and…

What Is Best-of-Breed Technology?

“Best-of-breed technology” refers to the leading applications, systems, or software in a niche or category. When organizations take a best-of-breed (or “best-in-breed technology”) approach to building their technology stack, it involves selecting various tools that serve specific purposes. Put another way, instead of purchasing a product suite…

One-Minute Webinar: How Okta Is Embracing Dynamic Work

Office spaces have always been designed to encourage productivity—and yet, no single desk arrangement has stood the test of time. Back in the 1950s, for example, the assembly lines at Ford inspired organizations to experiment with open floor plans. When that proved ineffective for white-collar workers, cubicles took hold in the late ‘80s and ‘90s…

Can Your CIAM Solution Keep Up with the Market?

The ability to innovate and rapidly scale digital experiences has never been so important to an organizations’ success as it is today. In fact, in a recent survey, 67% of organizations told us that they expect a substantial increase in traffic in the near future, and the majority (62%) attribute this rise to COVID-19. To help meet these growing…

One-Minute Webinar: How Okta’s Security Team Protects Our Remote Workforce

At the onset of the COVID-19 pandemic, we were told by health and government officials to stay home and stay safe. Ironically, when it comes to corporate technology, home is one of the least secure places we can be. Allowing employees to work remotely can leave organizations susceptible to a number of security threats. And with the pandemic giving…

One-Minute Webinar: Working Together to Shift to an Entirely Remote Workforce

Work environments have always been fluid. We’ve gone from open spaces holding dozens of employees, to cubicles and private corner offices, then back to open-concept spaces all over again. And now, because of the COVID-19 pandemic, they’ve changed once more. Instead of gathering in boardrooms and engaging in hands-on brainstorming sessions, we’re…