Our first Businesses @ Work report was released in October 2015, with subsequent reports released annually. These reports examine how organizations, and the people who work for and with them, get stuff done.
Our Businesses @ Work dashboard was designed to inform you - the marketer, the IT professional, the engineer, the salesperson, the CEO - about what apps and tools are trending today. We use anonymized data from our network of thousands of customer organizations (both big and small), applications, custom integrations, and millions of daily authentications and verifications from countries around the world.
To create this dashboard, we anonymized Okta customer data from our network of thousands of companies, organizations, applications, custom integrations, and millions of daily authentications and verifications from countries around the world. Our customers and their employees, contractors, partners and customers use Okta to log in to devices, apps and services, and leverage security features to protect their sensitive data.
As you review this dashboard, keep in mind that this data is only representative of Okta's cloud-forward customers, the applications that we connect to, and the ways in which users access these applications through our service.
Most Popular Sales + Marketing Apps
Sales and marketing are known for adopting a lot of tools to drive revenue. This graph uses our anonymized customer data to show trends in popularity of these applications over time.