CIAM Architecture: Powering secure, seamless customer experiences
CIAM architecture integrates Identity management, authentication, and user data systems to enable secure, seamless customer interactions across digital channels.
Key takeaways
- Customer Identity and access management (CIAM) architecture is a framework that allows organizations to manage customer identities, control resource access, and collect and analyze user data while ensuring privacy and compliance.
- Unlike traditional IAM systems, which primarily focus on internal employees and enterprise customers, CIAM technology is designed to handle millions of users, often with fluctuating traffic patterns.
- CIAM architectures prioritize user experience (UX) and security, recognizing that friction in the customer journey can directly impact a company’s bottom line.