Tesla, the electric automobile manufacturer, in an effort to offer the Model 3 more affordably, announced that it was moving its retail business entirely online. Although they recently changed their mind on the depth of this change, they still appear to be putting more weight into their online strategy. So, as the identity provider of choice for many of the world’s largest brands, we have three learnings we’d like to share with our friends at Telsa: know thy customer, secure thy customer, and love thy developer. Know thy customer Identity is at the core of the internet’s shift towards personalization. Brands are constantly looking for new ways to deliver personalized digital experiences. To succeed, identity has to be seamless—across channels and applications. Albertsons, one of the world’s largest retail groceries, has 30 million customers interacting with their various brands each week. According to Ramiya Iyer.