We’ve seen a lot of turmoil in the global banking system in recent weeks. Several near-simultaneous failures in the U.S. and Europe have rattled public confidence in banks and financial institutions, according to at least one recent poll. For the average consumer, the old mattress might be looking like a more appealing place to stash their savings until things stabilize. In this challenging environment, financial services providers need to get strategic if they want to retain their existing customers and earn the trust of new ones. They also need to fully understand the reasons behind recent events if they want to avoid similar crises in the future. No, it’s not 2008 all over again For many of us in financial services, the current climate triggers memories of the credit market crashes of 2008. Back then, the perfect storm of subprime lending failures, liquidity issues, and instability across non-traditional banks.