What follows is an adaptation of an article from the second issue of Okta’s Identity Spotlight magazine.From food delivery to cryptocurrency, digital native businesses (DNBs) have grown exponentially over the past decade, driving economic growth and creating new jobs. According to International Data Corporation, DNBs are companies that use cloud-native technologies and leverage data and AI across all aspects of their business. To keep that data secure, Customer Identity and Access Management (CIAM) becomes a natural and necessary part of the architecture. In fact, CIAM is critical to the success of DNBs as it allows them to provide seamless and secure customer experiences while meeting compliance requirements. In Okta research conducted with Kantar, we found that in the Asia Pacific and Japan (APJ) region, about a third of DNBs consider themselves ‘extremely knowledgeable’ when it comes to understanding CIAM. Furthermore, 73% of the DNBs in the APJ.