Defining Customer Identity & Access Management (CIAM)

A customer identity and access management system, or CIAM, allows you to harness all of the data you have about your customers in one safe, secure spot.

That same system gives your customers the power to control what you know about them and how you use it. Their access allows them to seamlessly use all of your digital services too.

Let's dig into the details about how these systems work, common benefits, and how you might use a system like this to help your company move forward. 

What Is a Customer Identity & Access Management System?

An average company uses a variety of solutions to help customers tap into its resources safely and appropriately. You might have some tools that allow your consumers to sign in to your digital tools, others that track what users do while they're on your website, and a third set that records the purchases your customers make in-person and online.

Think of a CIAM solution as a toolkit that contains all of these pieces working together seamlessly. 

A typical CIAM product might include these capabilities to support a customer through the purchase lifecycle:

• Registration: The customer encounters your company for the first time and agrees to become part o