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  • Linda Gong
Linda Gong

Linda Gong

Product Marketing Manager

Linda Gong is a Product Marketing Manager at Okta focused on industry business value. She’s responsible for positioning and quantifying the value proposition of Okta’s solutions, as well as driving value-based go-to-market strategies for key verticals. Linda is a customer-centric and data-driven marketer. Prior to joining Okta, she spent several years leading marketing campaigns, analytics, and PR in high-tech and cybersecurity. She has a Master of Science degree in Integrated Marketing Communications from Northwestern University.

Financial Services: Upgrade Your UX with a One-Identity Strategy 

In today’s digital world, customers and partners have no reason to tolerate poor user experiences, especially from legacy financial organizations. Millennials and Gen Z now form the largest adult cohort globally, and they expect streamlined, personalized, secure access to financial services. These technically literate consumers can and will switch…
By Linda Gong in Industry Insight Company + Product
February 2, 2023

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Industry Insight 1
Company + Product 1

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Customer identity
UX
end-user UX
FinTech Companies
financial services
banking
Okta

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