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- Optmyzr
Last updated: Jun 24, 2025
Overview
Optmyzr is a cloud-based platform that empowers digital marketers and agencies to manage, automate, and optimize campaigns across Google Ads, Microsoft Ads, Amazon Ads, Meta Ads and LinkedIn Ads.
This integration allows enterprises to securely authenticate users via Single Sign-On (SSO) using Okta as the Identity Provider (IdP). The integration is based on the OpenID Connect (OIDC) protocol and supports both SP-initiated and IdP-initiated SSO flows.
By enabling this integration, organizations can enhance security, improve compliance, and streamline user login experiences for marketing teams accessing the Optmyzr platform.
Functionality
Add this integration to enable authentication and provisioning capabilities.
Authentication (SSO)
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API
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Entitlement Management
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Event Hooks
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Identity Security Posture Management
Identity Security Posture Management helps to harden the identity attack surface proactively, by identifying vulnerabilities, prioritizing risks, and streamlining remediation.
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Inbound Federation
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Inline Hooks
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Outbound Federation
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Partial Universal Logout
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RADIUS
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Universal Logout
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Workflow Templates
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Workflows Connectors
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SAML
Security Assertion Markup Language is an open standard for exchanging authentication and authorization data between an identity provider (IdP) and a service provider (SP) that does not require credentials to be passed to the service provider.
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SWA
Secure Web Authentication is a Single Sign On (SSO) system developed by Okta to provide SSO for apps that don't support proprietary federated sign-on methods, SAML or OIDC.
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WS-Federation
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OIDC
OpenID Connect is an extension to the OAuth standard that provides for exchanging Authentication data between an identity provider (IdP) and a service provider (SP) and does not require credentials to be passed from the Identity Provider to the application.
Provisioning
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Create
Creates or links a user in the application when assigning the app to a user in Okta.
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Update
Okta updates a user's attributes in the app when the app is assigned. Future attribute changes made to the Okta user profile will automatically overwrite the corresponding attribute value in the app.
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Attribute Sourcing
The application can be defined as the source of truth for a full user profile or as the source of truth for specific attributes on a user profile.
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Deactivate
Deactivates a user's account in the app when it is unassigned in Okta or their Okta account is deactivated. Accounts can be reactivated if the app is reassigned to a user in Okta.
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Sync Password
Push either the users Okta password or a randomly generated password to the app. This feature is not required for all federated applications as user authentication takes place in Okta, however some apps still require a password.
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Group Push
Push existing Okta groups and their memberships to the application. Groups can then be managed in Okta and changes are reflected in the application.
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Group Linking
Link Okta groups to existing groups in the application. Simplifies onboarding an app for Okta provisioning where the app already has groups configured.
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Schema Discovery
Import the user attribute schema from the application and reflect it in the Okta app user profile. Allows Okta to use custom attributes you have configured in the application that were not included in the basic app schema.
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Attribute Writeback
When the application is used as a profile master it is possible to define specific attributes to be sourced from another location and written back to the app. For example the user profile may come from Active Directory with phone number sourced from another app and written back to Active Directory.
Okta Verified
The integration was either created by Okta or by Okta community users and then tested and verified by Okta.