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Service Management Group


SMG helps brands get smarter about their customers, patients, and employees to drive changes that boost loyalty and improve business performance. SMG is more than a software solution. We combine platform technology and professional services to collect, analyze, and share feedback and behavioral data—so it’s easier for brands to deliver and activate insights across their enterprise.

Other vendors primarily offer a software as a service (SaaS) model—dedicating minimal resources to analysis support, insight delivery, and strategic partnership. SMG’s unique model puts a dual focus on technology and services to help brands turn mountains of data into actionable insights that change business outcomes.

That collaborative approach—along with our ability to combine measurement technology, robust reporting, and unmatched research expertise—is the main reason SMG’s client retention is second to none, with partnerships lasting 8 years on average, and 50% of new business coming from client referrals.