For most of us at Okta, it’s easy to put into words “why Okta”. Jiong Liu, Okta’s senior product marketing manager of business value, puts “why Okta” into numbers. Focusing on ROI and quantifiable results, Jiong tells the story of how Okta’s solutions lead to positive business outcomes for our customers. We recently sat down with Jiong to discuss life at Okta, the importance of building collaboratively as part of a team and how a love of food inspires an annual international trip. What do you do at Okta? Tell us about your role. I am building out Okta’s business value practice. As part of that, I focus on how Okta provides differentiated business value for our customers. Unlike other product marketing, business value is a discipline that cuts across all of Okta’s products. This means building C-level business cases using quantifiable metrics such as ROI, total cost of ownership.