As organizations race to the cloud, a unique set of challenges has emerged in customer security, and customer identity is a hotspot. Some organizations will try to lift and shift their previous on-prem technology, patterns, and practices to the cloud, while others will attempt to build their own identity systems themselves. Both options introduce significant security risk, as teams try to force legacy approaches into modern environments or relearn lessons that have been well understood for nearly a decade. A better option is to choose and apply an approach specifically designed and built to address these scenarios while taking advantage of capabilities that come as a part of a larger network. When tools like adaptive multi-factor authentication (MFA), threat intelligence, machine learning capabilities, and API security come standard (instead of bolted on after the fact), teams get a more coherent and secure solution overall. Read on to learn.