As cyber criminals become more refined in their exploits, customers and their personal information are being increasingly targeted—and that poses a growing threat to organizations. Today, according to the Ponemon Institute, the cost of a data breach is $3.92 million, including non-operational factors like reduced brand engagement and compromised customer retention. As a result, businesses need to ensure that they are protecting users at every stage of the customer journey: from registration and authentication through authorization and data privacy. The solution? A robust identity platform that provides the building blocks for a strong identity experience—without compromising usability. In this post, we’ll explore the four key customer touchpoints that need to be top of mind for businesses looking to foster customer trust and the identity tools needed to get them right. 1. Start with secure registration First impressions are important, and the registration process is one of the first opportunities for.