When solving Identity challenges in higher education, IT teams tend to adopt solutions that address the traditional Identity and access management (IAM) use cases: students, faculty, and staff accounts. Many practitioners overlook the fact that there are Identity needs outside of those internal IAM challenges. These needs include managing the identities of continuous education seekers, prospective students, fans, patients, donors, alumni, and parents/guardians. While solving internal IAM challenges in higher education is important, it’s not the only goal. An external Identity solution that centralizes every external service offering is also crucial. A consumer Identity platform helps institutions surpass their revenue targets and enhances consumer engagement. According to National Student Clearinghouse data, enrollment rates across colleges and universities in the U.S. have fallen by 8% from 2019 to 2022. Institutions are responding to this decline with “adult learning” and “continuing education” portals. In lieu of a formal degree, these portals.