LAS VEGAS – October 16, 2024 – Okta today announced a new Customer Identity Cloud product to help developers and organizations secure identity in GenAI applications, through secure identity standards and a seamless developer experience. With these new features, Okta customers will be able to easily implement support for typical patterns in GenAI applications.
Why It Matters:
- Generative AI is being rapidly incorporated into applications and products with AI spending expected to increase from $20 billion in 2024 to over $200 billion by the end of 20281.
- Over the next decade, it’s predicted that there will be the rise of a huge AI agent