Okta today announced it is embracing a partner-first growth strategy. This multi-year journey will elevate the role of partners across Okta, from sales and marketing to product development and customer service.
Why It Matters:
- Security is a partner-driven market. According to Canalys, 73% of global IT spending goes through partners, but that figure jumps to over 90% in cybersecurity.
- Identity is security. Identity-based attacks have become a top method for nation-state hackers and cybercriminals, with over 80% of breaches involving compromised credentials.
- Independent identity is a strategic control point for partners. Okta creates opportunities for partners to build best-of-breed security practices, expand consulting and advisory services, create frictionless customer experiences, and innovate on the Okta platform.
Jon Addison, Chief Revenue Officer, Okta: “