Trust is the cornerstone of any successful customer relationship and organizations now have more opportunities than ever to gain that trust. In today’s interconnected world, companies are constantly handling sensitive customer data—and how they use and secure that data plays a huge role in determining the trust customers place in them. A breach compromising your customer data could be devastating to your organization. Not only would it break the trust customers have placed in you, it could lead to severe financial loss and reputational harm. It is therefore in the best interest of your customers—and your entire organization—that you put the necessary measures in place to protect this data. It’s important to keep in mind that alongside implementing better technology, companies need to improve their processes and train their employees on how to best manage a comprehensive security solution. Effective customer data security requires a multi-faceted approach Effective data security.