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For most of human history, most people lived in tight-knit communities where every interaction was inherently personalized. As city-states emerged and populations grew, personalized experiences remained the norm, and it’s only relatively recently that impersonal or anonymous exchanges became common. But because of our hardwired affinity for…

Most companies today, no matter how big or small, compete in a truly global marketplace. As a result, the pressure is on marketers to understand their customers more deeply. This understanding is the basis for effective campaigns and great experiences that increase conversions, create loyalty, and — ultimately — foster long-lasting and valuable…