zero-party data

What you might not know about conversion rate optimization

Conversion rate optimization (CRO) is such an important topic for today’s marketers that a Google search for the subject delivers an endless stream of results, with web companies big and small offering everything from short overviews to “ultimate” step-by-step guides. However, we believe almost all of these results overlook a crucial contributor…

What is zero-party data and why does it matter now?

In a 2022 survey, McKinsey found that personalization can cut customer acquisition costs in half and increase marketing ROI by a third. In the same survey, 85% of customers say that knowing a company’s data privacy policy is important before making a purchase.  Consumers respond well to personalization and they want to be in control of what…

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