data collection

Most companies today, no matter how big or small, compete in a truly global marketplace. As a result, the pressure is on marketers to understand their customers more deeply. This understanding is the basis for effective campaigns and great experiences that increase conversions, create loyalty, and — ultimately — foster long-lasting and valuable…

Every person who uses the Internet has a unique digital identity, consisting of individual data points, such as their username and passwords, what movies they stream, what articles they tweet, and more. Laws like the GDPR and CCPA attempt to give people some control over their data, but it can still be challenging to understand what our digital…