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Okta Customer Identity

Secure your modern application by embedding Okta as the identity layer.

Okta’s simple to use APIs and out-of-the-box tools enable developers to create seamless experiences for B2B and B2C use cases, while giving IT and Security teams a central place to manage security policies. Okta’s API Products serve as identity building blocks for your mobile or web applications, accelerating the time-to-market of your digital transformation.

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Embeddable Authentication

Provide your users a frictionless, secure experience. Leverage Okta’s prebuilt UI widgets for common user flows such as login, registration, and password reset or build a completely customized experience.

Embeddable Authorization

Control which APIs your users and developers have access to using OAuth-as-a-service. Customize claims and scopes and insert external attributes using Okta’s token extensibility.

User and Policy Management

Manage your users and security policies programmatically via APIs or from Okta’s user-friendly admin console. Create single-sign-on (SSO) experiences and manage the user lifecycle with automated on boarding and off boarding.

Developer Efficient

Ranging from “no-code” to “pro-code”, get started with minimal development resources using Okta’s hosted customization tools, or use Okta’s SDK and REST API to build with the programming language and framework of your choice.

Production Ready

Scale with confidence with guaranteed 99.9% uptime SLA*. Monitor potential security threats in real-time with the admin System Log. HIPAA, FedRAMP, GDPR, and PSD2 compliant.

Okta Customer Identity

Customer Journey

JetBlue rolls out next-gen travel. Okta keeps the data safe and secure.


million customers per year