In today’s increasingly online world, businesses need to have a strong digital presence to connect with customers—both old and new—while also driving continuous engagement. One of the key technologies that can help companies get this right is customer identity and access management (CIAM). In this post, we’ll cover how brands can leverage CIAM to create successful digital experiences that support business growth. Acquire new users with great access experiences Savvy brands know that first impressions are lasting impressions—especially considering that even the smallest inconveniences can quickly drive customers away in the early stages of their journey. This is why some of the initial user touchpoints, such as registration, account creation, and authentication can easily make or break the customer experience (CX). A modern CIAM solution can help create frictionless and delightful access experiences, so that you don’t lose customers over hiccups in usability and convenience. Here is a sample.