trusted digital experiences

Take it From a Global Marketing Leader: Identity Matters

“Hello, give me your name, address, shoe size, motorcycle and boots.” Now, we can all agree that approaching a first date like you’re the Terminator is not going to go very well. No one likes to be bombarded with personal questions as soon as they sit down — let alone by a stranger they’ve just met. Yet this is how most brands approach those first…

JetBlue’s Digital Transformation Takes Flight

From the beginning, JetBlue has focused on customer experience, so when it initiated modernizations, the airline needed a solution that would put customers first. The team called on Okta to support a smooth transition onto a new identity-powered platform. Check out this infographic to see how JetBlue approached customer identity and access…

Building Trusted Digital Experiences with Okta

Over the past few months, most of us have begun to return to our usual activities. We’re heading back to the office, going out for lunch with colleagues, and boarding planes. But it’s certainly not business as usual. According to a recent McKinsey Global Survey of executives, the pandemic has accelerated corporate adoption of digital products by…

Your Business Growth Depends on Customer Identity

A new era of business requires new methods for increasing revenue and accelerating business growth. The best way to do this? Leveraging modern technologies and tools. Providing customers with extraordinary digital experiences is more important than ever—and customer identity and access management (CIAM) is an essential component of this.  Today,…

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