user experience

Understanding usability may be your missing evaluator when establishing a product’s value. Like tech stacks, a human’s ability to process information affects product performance. Usability principles streamline how users process information and evaluate how useful a product is. Establishing product value When thinking about adding more value to a…

Last updated on February 12, 2025 Here’s the third blog in our series detailing how focusing on Identity can help your organization improve end-user experiences and meet consumer expectations. On its third anniversary, we look back at the Executive Order on Transforming Federal Customer Experience (CX) and Service Delivery to Rebuild Trust in…

Identity is the connective tissue between every person and technology in your ecosystem. This connective role also places Identity at the center of your risk profile. It’s no surprise that Identity remains the No. 1 attack vector in today’s threat landscape —  over 80% of data breaches involve some form of compromised Identity. Properly addressing…

Updated: February 7, 2025 “Nothing happens until someone tries to log in to something” - Ancient Authentication Proverb For as long as we can remember, users have had to choose between strong, secure authentication and a great, friction-free user experience. Now, you don’t have to. Okta’s FastPass is a first-of-its-kind, robust, secure-by-design…

TL;DR: Identity touches every point of your business. Here’s a checklist of what you should be asking yourself when shopping for an Identity solution.   Looking at Identity and Access Management (IAM) solutions and shaking your head? Are you wracked by decision paralysis as you weigh options, unsure how to narrow them down?  We get it: Identity…

What a difference a year makes. This time last year, we were finalizing a partnership that would make it easier for millions of organizations using Google Workspace to add an essential security layer — Identity —to their journey. Considering Identity security’s importance, it should be no surprise that our joint solution was a winner with…

Anyone who has attempted to build an Identity solution from scratch is familiar with the perils of taking their login box a step further. From accommodating third-party integrations to implementing UX that doesn't scare consumers away from completing their purchases, getting Identity right for your customers doesn’t stop at creating a sign-up page…

Today, digital identities control access to an ever-growing number of applications and services, impacting — and to some degree governing — many aspects of our professional and private lives. And there is absolutely no doubt that digital identities are going to become more important in the months, years, and decades to come. Nonprofit…

Pay a bill. Chat with friends. Order food. Browse clothes. Plan a trip. Laugh at cat videos. In the digital world, much of what we do, where we turn for information, and even how we decompress happens on the other side of a login box.  From initial signup to every login, Customer Identity is the digital touchpoint customers repeatedly encounter as…

Manually provisioning access to apps for a growing team of  over 1100 employees was not scalable or cost effective, leading Wealthsimple to invest in automated access control. Wealthsimple is a Canadian fintech company serving 3 million Canadians, specializing in five areas: saving, trading, investing, tax, and crypto. Wealthsimple’s small but…