Identity resolution: The key to accurate, unified user profiles

Identity resolution is the process of identifying individual users across digital touchpoints to construct a single, precise profile.

Key takeaways

  • Organizations increasingly rely on Identity resolution as digital interactions multiply and the industry phases out legacy identifiers like third-party cookies.
  • The process involves analyzing and resolving data from various sources using deterministic and probabilistic matching methods.
  • Effective Identity resolution enables organizations to recognize and engage users across all channels, leading to improved customer experiences, enhanced security, and more effective marketing.
  • As artificial intelligence (AI) and machine learning technologies advance, more sophisticated Identity resolution capabilities will likely evolve, along with a growing emphasis on privac