conversions

Conversion rate optimization (CRO) is such an important topic for today’s marketers that a Google search for the subject delivers an endless stream of results, with web companies big and small offering everything from short overviews to “ultimate” step-by-step guides. However, we believe almost all of these results overlook a crucial contributor…

The average website conversion rate is only 2.35%. Even the top 25% of websites only convert around 5.31%.  Customers today have high expectations—we all want what we want, whenever we want it, wherever in the world we are, on whichever device we happen to be closest to. So complex sites with long loading times, complicated registration, and any…