Jiong Liu

Director, Product Marketing - Customer Identity

Jiong Liu leads the product marketing team for Okta’s Customer Identity products, working closely with customers to deliver trusted, tailored B2B and B2C experiences. Prior to that, Jiong led the strategy, content and tools for Okta’s Business Value practice. Jiong holds bachelor’s degrees in Economics and Interdisciplinary Studies from the University of California, Berkeley and a MBA from the University of Pennsylvania, Wharton School.

 

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The Battle Between Build vs. Buy

Every development team must decide which components to build in-house and which to offload to a 3rd party vendor. This decision is often difficult and hotly debated. After all, most developers chose this career in order to build cool things! Choosing to relinquish that control to buy a solution can seem contrary to their raison d’etre. But…
By Jiong Liu in Industry Insight
October 8, 2018

Customer Identity: A Q&A with Forrester Research

Consumers today are demanding rich experiences on their own terms, on their own schedules, just in time, and on mobile. Medical appointments can be scheduled with a few taps for later in the day, photos can be uploaded from your iPhone and printed at your local pharmacy, and last minute hotel rooms can be booked for a bargain with the swipe of a…
By Jiong Liu in Industry Insight
January 29, 2018

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