Industry Insight

Zero Trust began as an abstract concept in 1994 and has evolved into an established security approach. More than 800 information security decision-makers around the world were surveyed to compile our latest report, The State of Zero Trust Security 2023. This report takes a detailed look at where Zero Trust adoption stands today, providing answers…

Zero Trust describes a cybersecurity strategy in which a system assumes it’s already been breached by bad actors hiding behind legitimate credentials. Rather than barricading the perimeter, this strategy focuses inward, monitoring the digital environment for suspicious behavior by comparing real-time activity to a baseline of how credentialed…

Security. It’s a hard business. I’m not just talking about the endless patching, monitoring, and training. The constant sprint to remediate when a new CVE (Common Vulnerability and Exposures) notification drops, or the lingering fears that you’ll be called back to the office on your downtime to deal with a crisis.  No, it’s hard because it’s not a…

When it comes to technology, there’s no arguing that the trend of the year is artificial intelligence (AI). AI is discussed simultaneously as the answer to — and the source of — all our problems. I know from my years of experience serving public sector organizations that it can be overwhelming when a new trend comes along. Suddenly, everywhere you…

In a 2022 survey, McKinsey found that personalization can cut customer acquisition costs in half and increase marketing ROI by a third. In the same survey, 85% of customers say that knowing a company’s data privacy policy is important before making a purchase.  Consumers respond well to personalization and they want to be in control of what…

When were you last recognized at work? Was it to celebrate a big achievement or milestone along the way, or for lending a helping hand? We all want to be seen and valued for our contributions.  At Okta, we’re building a culture of recognition, and our Oktappreciate program provides a global platform for our people to express gratitude and…

TL;DR: How to right-size your MFA solution to do more with less. Key takeaways include: Understanding small business authentication and MFA factors Considerations including ease of use, cost-efficiency, pros and cons  Creating your MFA implementation plan   If you’re reading this you know that when attackers get control of the right identity,…

Earlier this year, Okta teamed with SD Times to create a report revealing  how organizations evaluate and purchase technology in 2023. Auth0 published the first edition of the report, How Development Teams Purchase SaaS, in October 2020. The report aimed to determine the extent of developers’ influence in shaping an organization's technology…

Generative AI is the biggest technology paradigm shift of our generation. As a technologist at heart, I couldn’t be more thrilled about its potential.  Here’s how I’m thinking about identity’s role in the AI future, AI’s impact on the threat landscape, Okta’s AI capabilities, and what’s coming next for Okta and AI at Oktane. The role of Identity…

If you’ve ever strolled the streets of Amsterdam, you probably noticed the city’s unique architecture. Houses are narrow, tightly stacked in rows, and almost entirely fronted with windows. And if your walk happened to take place at night, you might also have peeped into living rooms and kitchens belonging to numerous Dutch families. Why? Because…