It’s not easy to find a public example of a commercial or enterprise organization that has advanced exceptionally far in their customer identity and access management (CIAM) journey. At a fundamental level, a company’s ability to secure their business and their customers is in constant competition with bad actors. While organizations develop an intelligent understanding of potential attackers, attackers are also evaluating how to iterate and improve upon their tactics. As an industry, we have to move faster, smarter, more effectively, and constantly adapt. At Okta, we’re the earliest adopters of our modern customer identity solutions, giving us a unique perspective when it comes to building solutions that can be accessed at scale by thousands of customers. As a result, we’ve moved through the third stage of the CIAM maturity model, which we’ve called “Intelligent.” That’s because our IT, security, developer, and operations teams function together like a well-designed.