Customer identity

2023 was a big year for the Okta Customer Identity Cloud (CIC) Organizations product, which made its debut in April 2021. Adoption and product usage more than doubled. It led to a lot of learning and product investment. I’m excited to share our progress and what’s planned next. First, a quick recap on Organizations: Organizations provides the…

Most companies today, no matter how big or small, compete in a truly global marketplace. As a result, the pressure is on marketers to understand their customers more deeply. This understanding is the basis for effective campaigns and great experiences that increase conversions, create loyalty, and — ultimately — foster long-lasting and valuable…

Here’s the second blog in our series detailing how focusing on Identity can help your organization improve end-user experiences and meet consumer expectations.  If you work for or support a government agency, you’re well aware of the recent legislative and industry push to improve digital experiences for the American public.  Examples run from the…

If you work for or support a government agency, you’re well aware: there’s a new legislative push towards better digital experiences for constituents. From executive orders, memos to bipartisan senate bills, we’re excited about this new focus on customer access and experience in government.  But this transition won’t be easy. That’s why we’re…

We’ve hit a tipping point in the battle between traditional financial institutions (TradFi) and financial technology (fintech) disruptors. Digital banking (led by fintech) has become ubiquitous, with nearly universal adoption —  eight in 10 consumers now use some type of digital financial tool, and half of Americans use fintech tools on a daily…

Security. It’s a hard business. I’m not just talking about the endless patching, monitoring, and training. The constant sprint to remediate when a new CVE (Common Vulnerability and Exposures) notification drops, or the lingering fears that you’ll be called back to the office on your downtime to deal with a crisis.  No, it’s hard because it’s not a…

Today, we’re excited to announce that the team behind Uno, a leading design-centric consumer password manager, is joining Okta to accelerate our rollout of Okta Personal to help achieve our vision of delivering a world-class personal Identity product that goes beyond today’s consumer password managers.  What is Okta Personal?  Okta Personal is our…

In a 2022 survey, McKinsey found that personalization can cut customer acquisition costs in half and increase marketing ROI by a third. In the same survey, 85% of customers say that knowing a company’s data privacy policy is important before making a purchase.  Consumers respond well to personalization and they want to be in control of what…

TL;DR: Is customer login holding back your small business? Here’s what to look for when you’re ready to take your business to the next level: Fraud? Need to scale? Top five signs it’s time to upgrade Upgrade benefits, including solving for security, customer experience, scalability, and future opportunities Your user sign-up and login was fine…

Generative AI is the biggest technology paradigm shift of our generation. As a technologist at heart, I couldn’t be more thrilled about its potential.  Here’s how I’m thinking about identity’s role in the AI future, AI’s impact on the threat landscape, Okta’s AI capabilities, and what’s coming next for Okta and AI at Oktane. The role of Identity…