89% of companies compete primarily on the basis of customer experience. The competition for customers has exponentially increased in the past several years and has become a critical component of company strategy within product engineering and product management. Consumers now have simple access to multiple choices for what and how they would like to buy or use and how and why they use what they buy or use. The beginning of the customer relationship starts with interaction with the consumer app. The consumer app has replaced the traditional storefront and in-person experience. Consumers often choose applications to have an easy and simple way to interact with a company, a service, purchase a product, or receive information for research. If it is too difficult to access or complete a function or task, consumers will move to something else. There are multiple choices and consumers understand that. Consumer apps can also.