Customer identity

Customer expectations are higher than ever, including access to the applications they need from any device, wherever they are in the world. Businesses are pivoting towards solutions that provide enhanced flexibility and user convenience to meet those demands. Nearly 60% of users would likely spend more at ecommerce sites with simple, secure, and…

This recipe is part of the series Learn CIAM by example: Four recipes to improve your app’s security and UX. You can learn more about the series by downloading our four recipes in a cookbook format. In this recipe, you learn how to share identities with marketing tools — like your email mkt solution — for personalized user engagement. As…

Today, digital identities control access to an ever-growing number of applications and services, impacting — and to some degree governing — many aspects of our professional and private lives. And there is absolutely no doubt that digital identities are going to become more important in the months, years, and decades to come. Nonprofit…

This recipe is part of the series Learn CIAM by example: Four recipes to improve your app’s security and UX. You can learn more about the series by downloading our four recipes in a cookbook format. In this recipe, you learn how to use CIAM to prevent fraudulent sign-ups and account takeovers. Fraudulent activity on the web can happen on any…

This post is part of the series Learn CIAM by example: 4 recipes to improve your app’s security and UX. You can learn more about the series by downloading our four recipes in a cookbook format. In this series, we'll show you how Customer Identity and Access Management (CIAM) can improve the security and user experience (UX) of your applications…

2023 was a big year for the Okta Customer Identity Cloud (CIC) Organizations product, which made its debut in April 2021. Adoption and product usage more than doubled. It led to a lot of learning and product investment. I’m excited to share our progress and what’s planned next. First, a quick recap on Organizations: Organizations provides the…

Most companies today, no matter how big or small, compete in a truly global marketplace. As a result, the pressure is on marketers to understand their customers more deeply. This understanding is the basis for effective campaigns and great experiences that increase conversions, create loyalty, and — ultimately — foster long-lasting and valuable…

Here’s the second blog in our series detailing how focusing on Identity can help your organization improve end-user experiences and meet consumer expectations.  If you work for or support a government agency, you’re well aware of the recent legislative and industry push to improve digital experiences for the American public.  Examples run from the…

If you work for or support a government agency, you’re well aware: there’s a new legislative push towards better digital experiences for constituents. From executive orders, memos to bipartisan senate bills, we’re excited about this new focus on customer access and experience in government.  But this transition won’t be easy. That’s why we’re…

We’ve hit a tipping point in the battle between traditional financial institutions (TradFi) and financial technology (fintech) disruptors. Digital banking (led by fintech) has become ubiquitous, with nearly universal adoption —  eight in 10 consumers now use some type of digital financial tool, and half of Americans use fintech tools on a daily…