Most companies today, no matter how big or small, compete in a truly global marketplace. As a result, the pressure is on marketers to understand their customers more deeply. This understanding is the basis for effective campaigns and great experiences that increase conversions, create loyalty, and — ultimately — foster long-lasting and valuable…
Here’s the second blog in our series detailing how focusing on Identity can help your organization improve end-user experiences and meet consumer expectations.
If you work for or support a government agency, you’re well aware of the recent legislative and industry push to improve digital experiences for the American public.
Examples run from the…
We're thrilled to announce that Okta, the leading independent Identity partner, is now a proud member of the Cloud Native Computing Foundation (CNCF). This partnership marks a step forward in our commitment to the ever-evolving world of cloud-native technologies and reaffirms our dedication to providing secure and seamless Identity and Access…
The Administration’s release of the Executive Order on Safe, Secure, and Trustworthy Artificial Intelligence is an important step forward for the thoughtful and responsible development and deployment of Artificial Intelligence (AI).
We support the goals of the Executive Order to embrace the beneficial impacts that come with AI while mitigating…
I recently had the privilege of organizing a knowledge-sharing webinar, where we brought together a panel of cybersecurity insurance (CSI) experts. Our discussion revolved around the present and future state of the industry, and I gained a wealth of valuable insights along the way that inspired this blog.
One of the prevailing themes during the…
If you’ve ever taken an introductory programming class, there’s a good chance the instructor said: “Computers are stupid.” They only do what they’re told, and only within the confines of what can be represented in logic. The intent is to remind students that computers aren’t intelligent thinking machines — like Star Trek’s Data — but rather tools…
Patterns. The world is full of them, and we often don’t even notice.
Human language is a great example. We understand each other because things like verb conjugations and word order typically follow a rigid structure. The same is also true for music, where the predictability of rhythm and scales provide a measure of order and predictability.
If…
If you work for or support a government agency, you’re well aware: there’s a new legislative push towards better digital experiences for constituents. From executive orders, memos to bipartisan senate bills, we’re excited about this new focus on customer access and experience in government.
But this transition won’t be easy. That’s why we’re…
We’ve hit a tipping point in the battle between traditional financial institutions (TradFi) and financial technology (fintech) disruptors. Digital banking (led by fintech) has become ubiquitous, with nearly universal adoption — eight in 10 consumers now use some type of digital financial tool, and half of Americans use fintech tools on a daily…
Static API tokens have long been used to call external APIs and access the resources of third parties such as software vendors. As API standards have evolved, OAuth 2.0 emerged as the option offering more robust security, greater flexibility, and a better developer experience. Let’s explore the advantages of moving away from static tokens in…