CIAM

In an ever-evolving digital landscape, the public sector is faced with a difficult challenge: ensuring that public services are safe, secure, and easy to use. Meeting all of these demands is critical to providing users with the digital experiences they require.  To help your public sector organization better understand how to deliver safe and…

Have you ever wondered how secure your tokens are when they are transmitted from a client to a server? As our digital footprints expand, the need for more stringent security measures in web applications and APIs has never been greater. In the wake of a recent GitHub security breach affecting dozens of organizations, the question of token security…

How does a 172-year-old company evolve to meet the needs of today’s customers and employees? That was one of the hot topics at the Gartner Identity and Access Management (IAM) Summit, where Okta’s Senior Principal for Industries, Tom Malta, hosted a fireside chat with MassMutual Financial Group’s Chris Rich to discuss how companies like MassMutual…

By adopting a modern Identity strategy, organizations can support many critical initiatives—from boosting workforce productivity to streamlining end-user experiences.  Organizations that collect and store personal information are subject to a broad range of data protection and privacy laws that vary based on where in the world they conduct their…

Win Business Customers with Enterprise-Ready Identity TL;DR: Okta has launched the Okta Customer Identity Cloud, powered by Auth0, with support for two use cases: Consumer Apps and SaaS Apps. This article explores the SaaS Apps use case and capabilities, as well as how product and engineering leaders can accelerate growth with an identity solution…

TL;DR: Okta has launched the Okta Customer Identity Cloud, powered by Auth0, with support for two use cases: Consumer Apps and SaaS Apps. This article explores the Consumer Apps use case and capabilities, as well as how app builders, digital leaders, and security teams can set their applications up for success with end-users, starting at the login…

New partnerships aim to bring secure customer identity to the platforms developers use every day in one click, or less Almost a decade ago, The New Kingmakers made reference to the rise of a developer class that would fundamentally reshape technology decision-making. Today, two-thirds of professional developers have a voice when their…

Technology simplifies things. Think about your smartphone. With a few taps of its screen, you can eliminate the drudgery of everyday life, like cooking and cleaning. It provides instant access to information you need, like commute times and stock prices.  Identity is another example of a modern approach. Today, strategies around your customer…

As a chief marketing officer, I’m obsessed with creating a great customer experience. From the moment someone discovers our brand, and hopefully continuing through a lifetime of loyalty, I want to build a unique, exceptional relationship with each of our customers.  That’s never been easy. But these days it’s more challenging than ever because the…

Ever wonder what the “sweet spot” for conversions might be? And if so, what's your benchmark? In 2020, the global website conversion rate was 4.3%—surprisingly low. The goal of any successful marketing team should be to drive visitors to their website, then convert those visitors into customers and users. Clearly, this feat is not easy nor an…