seamless customer experience

Technology moves fast. You know better than anyone that the solutions that were implemented a year ago won’t necessarily work today, and that customers continuously expect more refined standards of service. To lead the pack, you need to provide customers with the right balance of usability and security—seamless, intuitive digital experiences that…

Understanding what lies in the future of customer identity is one of the biggest challenges we’re figuring out at Okta—and it’s one that defines a lot of the work we’re doing. Now, as we come to the final stage of the journey to CIAM maturity, it only makes sense to think about what’s next for customer identity and access management (CIAM). The…

Throughout COVID-19, businesses have not only had to manage immediate disruptions—they’ve also had to try to anticipate what’s next. The pandemic has upset supply chains, restricted in-person services, and bottlenecked customer interactions on online channels. But with chaos, there’s often opportunity to be found. When it comes to digital customer…

Today’s organizations have high hopes for their software and their developers—and so do their customers. According to Gartner, 86% of organizations expect their user experience to be their main competitive differentiator by 2021, a trend that’s reflected in their business priorities. More than ever, teams are doubling down on delivering software…

2020 was a pivotal year, with COVID-19 profoundly changing the ways we live, work, and transact. And in many industries, the trends brought on by the pandemic—physical distancing, limitations on non-essential services, and new health and safety regulations—will only continue to define how businesses operate. Supply chains, for instance, have yet…

It’s not easy to find a public example of a commercial or enterprise organization that has advanced exceptionally far in their customer identity and access management (CIAM) journey. At a fundamental level, a company’s ability to secure their business and their customers is in constant competition with bad actors. While organizations develop an…

It’s no secret that customer behavior is constantly evolving. But the changes we’ve seen in the last seven months and the acceleration of customers adopting digital-first experiences for nearly every aspect of their life is unprecedented. And this trend is only going to continue, creating a need for customers to navigate digital touchpoints in a…

The pharmaceutical industry is changing. Customers want easier access to pharmaceutical data, increased control over their own healthcare, and the knowledge that their sensitive medical information is protected by the strongest security possible. It’s a big ask, but thanks to a significant digital transformation with a keen focus on identity,…

Flexibility is at the core of any enduring success story. Companies that want to stand out in their industries need to be able to adjust to changing landscapes and user demands. But many organizations miss market opportunities due to the size, complexity, and limitations of their legacy platforms—in other words, their technical debt—and years of…

Of all the service providers we interact with as digital citizens, we’re likely to share some of our most sensitive, personal information with government agencies. Millions of people use government digital services to take care of essential tasks, including applying for health care, filing taxes, or updating their immigration status. Naturally,…