Customer identity

A customer identity is a unique profile that requires a different set of solutions based on the problems each individual customer faces. That’s why Okta ensures our tools meet the needs of our customers, with custom integrations, user-directed roadmaps, and customer experience journeys to show you how others have benefitted from Okta. 

Meet the Experts: Solving for Compliance Needs with IAM

By adopting a modern Identity strategy, organizations can support many critical initiatives—from boosting workforce productivity to streamlining end-user experiences.  Organizations that collect and store personal information are subject to a broad range of data protection and privacy laws that vary based on where in the world they conduct their…

How Okta’s New Plaid Integration Keeps Your Banking Secure

Evolution within the financial services industry has unlocked unlimited opportunities and solutions for consumers. Open finance—a global movement—gives consumers new and exciting ways to manage finances, from budgeting and investing to paying a bill or applying for a loan. As a result, financial institutions, 3rd-party providers, and fintech apps…

Okta Customer Identity Cloud for SaaS Apps Explained

Win Business Customers with Enterprise-Ready Identity TL;DR: Okta has launched the Okta Customer Identity Cloud, powered by Auth0, with support for two use cases: Consumer Apps and SaaS Apps. This article explores the SaaS Apps use case and capabilities, as well as how product and engineering leaders can accelerate growth with an identity solution…

Inside Okta Customer Identity Cloud for Consumer Apps

TL;DR: Okta has launched the Okta Customer Identity Cloud, powered by Auth0, with support for two use cases: Consumer Apps and SaaS Apps. This article explores the Consumer Apps use case and capabilities, as well as how app builders, digital leaders, and security teams can set their applications up for success with end-users, starting at the login…

An Exploration of Open Identity Standards

You may be curious to find out how products and solutions are developed, implemented, adopted, and operated. The history of standards is a fascinating place to start.  Standards are well-defined, abstract interfaces that enable industries to develop and thrive. These interfaces ensure ecosystem players with different roles can work together and…

Take it From a Global Marketing Leader: Identity Matters

“Hello, give me your name, address, shoe size, motorcycle and boots.” Now, we can all agree that approaching a first date like you’re the Terminator is not going to go very well. No one likes to be bombarded with personal questions as soon as they sit down — let alone by a stranger they’ve just met. Yet this is how most brands approach those first…

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