The future of farming hinges on digital access

Smallholder farmers are crucial to addressing global issues like climate change, food insecurity, and poverty. These farmers are responsible for feeding 80% of people living in lower-income countries but often live on a daily income of just $2. Their lack of access to relevant and timely information at scale makes it increasingly difficult for…

AWS AppFabric and Okta streamline access and authorization

Today at AWS Applications Innovation Day, AWS announced AWS AppFabric, a new service that connects multiple SaaS applications together to improve security and productivity. AWS AppFabric connects SaaS applications across the organization so IT and security teams can easily manage and secure SaaS applications. Now available as part of AWS AppFabric…

Marketing in a post-cookie world

It’s a nerve-racking time to be a marketer.  After being the driving force that sparked new digital strategies for businesses amidst the COVID-19 lockdowns, marketers now face a new set of daunting pressures posed by artificial intelligence, uncertain economic conditions, and an evolving data privacy landscape — three “existential threats”…

Multiple brand experiences in a single org — made easy

Branding is a vital aspect of any business strategy. It lays the foundation and communicates the company’s values, innovation, and experiences. The way a company presents itself through visuals such as logos, colors, and icons greatly impacts how people feel about it, which can have a lasting effect on people's perceptions of the company. …

Why we sunset the Okta Verify watch app

In the most recent version of Okta Verify for iOS (8.2), we decided to sunset the companion watch app. This blog aims to explain our thinking and share knowledge. Watch apps are cool. Pulling out your phone to accept an MFA push notification is not a great experience. Why would anyone sunset such great functionality? In a nutshell, you don’t need…

How to innovate under pressure

Placing bets on short-term outcomes can feel safe, but are you securing the long-term future of your business if you are not investing in innovation? After all, growth does not come from standing still, and, according to McKinsey, “prioritizing innovation today is key to unlocking post crisis growth.” The usual reaction to an uncertain…

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