Customer identity

Technology simplifies things. Think about your smartphone. With a few taps of its screen, you can eliminate the drudgery of everyday life, like cooking and cleaning. It provides instant access to information you need, like commute times and stock prices.  Identity is another example of a modern approach. Today, strategies around your customer…

As a chief marketing officer, I’m obsessed with creating a great customer experience. From the moment someone discovers our brand, and hopefully continuing through a lifetime of loyalty, I want to build a unique, exceptional relationship with each of our customers.  That’s never been easy. But these days it’s more challenging than ever because the…

We’re all familiar with SMS. If you’ve ever received a text message, you know what an easy form of communication it can be. That’s why SMS is also considered a great option as a second form of identity verification, known as SMS OTP or one-time passcode.  At Okta, we know that telephony is a critical part of the authentication experience for many…

Type in your username and password. Seems simple enough. But what if I told you, you’re possibly spending 9 hours per year just typing in usernames and passwords? In the US, the average email is associated with 130 accounts. If you’re logging into just 3 of those accounts each day, you’re spending about 9 hours every year just logging in to…

The average website conversion rate is only 2.35%. Even the top 25% of websites only convert around 5.31%.  Customers today have high expectations—we all want what we want, whenever we want it, wherever in the world we are, on whichever device we happen to be closest to. So complex sites with long loading times, complicated registration, and any…

Your brand is important. It’s a standard you uphold to communicate your company values and a message you’re sending to the world. Executing well on your brand means that you can efficiently apply your brand, voice, and design system to all of your user-facing properties and touchpoints. This includes publishing your logo, favicon, brand colors,…

From the beginning, JetBlue has focused on customer experience, so when it initiated modernizations, the airline needed a solution that would put customers first. The team called on Okta to support a smooth transition onto a new identity-powered platform. Check out this infographic to see how JetBlue approached customer identity and access…

Over the past few months, most of us have begun to return to our usual activities. We’re heading back to the office, going out for lunch with colleagues, and boarding planes. But it’s certainly not business as usual. According to a recent McKinsey Global Survey of executives, the pandemic has accelerated corporate adoption of digital products by…

The pivot to digital health delivery has been fast for healthcare providers—faster than most organizations predicted. And while this paradigm shift presents undeniable challenges, it also unlocks massive advantages, including new ways to understand, unify, and improve patient care and access. These innovations have begun to show providers a more…