CIAM

Win Business Customers with Enterprise-Ready Identity TL;DR: Okta has launched the Okta Customer Identity Cloud, powered by Auth0, with support for two use cases: Consumer Apps and SaaS Apps. This article explores the SaaS Apps use case and capabilities, as well as how product and engineering leaders can accelerate growth with an identity solution…

TL;DR: Okta has launched the Okta Customer Identity Cloud, powered by Auth0, with support for two use cases: Consumer Apps and SaaS Apps. This article explores the Consumer Apps use case and capabilities, as well as how app builders, digital leaders, and security teams can set their applications up for success with end-users, starting at the login…

New partnerships aim to bring secure customer identity to the platforms developers use every day in one click, or less Almost a decade ago, The New Kingmakers made reference to the rise of a developer class that would fundamentally reshape technology decision-making. Today, two-thirds of professional developers have a voice when their…

Technology simplifies things. Think about your smartphone. With a few taps of its screen, you can eliminate the drudgery of everyday life, like cooking and cleaning. It provides instant access to information you need, like commute times and stock prices.  Identity is another example of a modern approach. Today, strategies around your customer…

As a chief marketing officer, I’m obsessed with creating a great customer experience. From the moment someone discovers our brand, and hopefully continuing through a lifetime of loyalty, I want to build a unique, exceptional relationship with each of our customers.  That’s never been easy. But these days it’s more challenging than ever because the…

Ever wonder what the “sweet spot” for conversions might be? And if so, what's your benchmark? In 2020, the global website conversion rate was 4.3%—surprisingly low. The goal of any successful marketing team should be to drive visitors to their website, then convert those visitors into customers and users. Clearly, this feat is not easy nor an…

61% of 2021 breaches involved credentials. Almost every company has employees, users, and/or customers who enjoy access to proprietary information and critical data. And while this information may not be accessible via direct links, they may still inadvertently gain access to content they shouldn’t have. These same companies often struggle with…

89% of companies compete primarily on the basis of customer experience. The competition for customers has exponentially increased in the past several years and has become a critical component of company strategy within product engineering and product management. Consumers now have simple access to multiple choices for what and how they would like…

We’re all familiar with SMS. If you’ve ever received a text message, you know what an easy form of communication it can be. That’s why SMS is also considered a great option as a second form of identity verification, known as SMS OTP or one-time passcode.  At Okta, we know that telephony is a critical part of the authentication experience for many…

 There’s a lot of hype around Web3, decentralization, and our digital identities lately. Even actor and producer Reese Witherspoon is getting in on the action, tweeting that parallel digital identities like avatars, crypto wallets, and digital goods will soon “be the norm” for everyone. When the aim is to optimize customer experience and trust,…